Is Your SaaS Sales-Ready? Checklist

Proves product-market fit. Below this, focus on product first.

Social proof for sales conversations. One customer could be luck.

Shows momentum. Flat or declining makes selling harder.

High churn means product issues. Sales can't outrun bad retention.

50-200 employees is specific. 'SMB' is not.

'SaaS and fintech' is specific. 'Tech companies' is not.

Sales needs to know who to reach. 'Decision makers' is too vague.

'Save time' is weak. 'Reduce manual data entry by 10 hrs/week' is strong.

Sales shouldn't build from scratch. Deck saves weeks of ramp time.

Social proof in writing. 'We have happy customers' isn't enough.

Prospects want to see it work. Demo reduces sales friction significantly.

'Competitive' is not a rate. 15% of ACV is.

'When we get paid' is not a timeline. 'Net 30 after customer payment' is.

Signed contract? First payment received? Both? Be explicit.

Sales needs to quote confidently. Changing prices mid-deal kills trust.