Template
The standard format for founder-to-sales communication. Stop writing briefs that get ignored.
What's Included
Avoid These
Vague ICP — 'everyone needs this' tells sales nothing
No clear commission terms — leads to disputes after closes
Missing traction data — makes deal look unproven
No existing assets — sales has to build everything from scratch
Unclear payout timeline — 'when we get paid' is not a timeline
MoD enforces this format automatically. When you generate a MoD Brief, these sections are required. Sales see exactly what they need in a format they trust.
FAQ
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